Design for founders

+ startups + scale-ups

Product and brand design for founders, startups, and scale-ups

from first concept to full release, working directly alongside your engineers.

Design for founders

+ startups + scale-ups

Senior product and brand design for founders, startups, and scale-ups

from first concept to full release, working directly alongside your engineers.

  • SONI LABS®

    SONI LABS®

  • SONI LABS®

    SONI LABS®

  • SONI LABS®

    SONI LABS®

  • SONI LABS®

  • SONI LABS®

  • SONI LABS®

Design for founders

+ startups + scale-ups

Senior product and brand design for founders, startups

and scale-ups from first concept to full release, working

directly alongside directly alongside your engineers.

(scroll to explore)

(scroll to explore)

(SCROLL TO EXPLORE)

Projects

Australia Medical Association Victoria champions a united medical community, advancing a healthcare system in Victoria that empowers doctors and enriches patient care.

web apps

website

View

Australia Medical Association Victoria champions a united medical community, advancing a healthcare system in Victoria that empowers doctors and enriches patient care.

web apps

website

View

BMX experience for bmx riders all over the world

web apps

website

mobile

View

BMX experience for bmx riders all over the world

web apps

website

mobile

View

meCash: Enabling small businesses, send and receive cross-border payments

We worked on the early design phase of the product, including core user flows, UI, and foundational design decisions. The product has since evolved, but the original design patterns, app UI and flows are still in use today.

Mobile app

Web app

Websites

View

meCash: Enabling small businesses, send and receive cross-border payments

We worked on the early design phase of the product, including core user flows, UI, and foundational design decisions. The product has since evolved, but the original design patterns, app UI and flows are still in use today.

Mobile app

Web app

Websites

View

Our Services

Our design services powered by human

(1)

Product & UX Design

We design digital products that are clear, thoughtful, and built around real user behaviour so people don’t have to think twice about what to do next.

Product strategy

UX flows & wireframes

UI systems & components
Prototyping

Design systems

(2)

Website Design & Framer Development

We take time to understand your product, audience, and context, so every decision that follows is grounded in clarity, not assumptions.

Marketing & product websites
Framer development
Motion & interactions

Landing Pages
Performance optimisation

(3)

Brand Strategy & Identity

We define how your brand looks, sounds, and shows up so your product feels consistent, recognizable, and emotionally clear everywhere it appears.

Brand naming



Brand positioning
Visual identity
Typography & color systems
Brand guidelines

Marketing materials

(4)

Creative Direction & Content Design

We guide the visual language, content structure, and creative expression across your product, website, and media so everything feels like it belongs to the same story.

Art & creative direction
Content layout systems
Campaign visuals
Editorial & social design

Sony Lab is a design and experience studio for founders
who care about meaning, clarity, and long-term brand equity. We help
serious business turn their ideas into digital experiences people can
trust.

Our Processes

Discovery

Understanding before execution.

We study your product, audience, and context before any design decisions are made. This is about understanding the story beneath the surface.

Discovery

Understanding before execution.

We study your product, audience, and context before any design decisions are made. This is about understanding the story beneath the surface.

Direction

Defining the path.

Insights are shaped into strategy, structure, and a clear creative direction that guides the work from start to finish.

Direction

Defining the path.

Insights are shaped into strategy, structure, and a clear creative direction that guides the work from start to finish.

Composition

Design with intention.

Layouts, interactions, and visuals are crafted with clarity, restraint, and purpose. Nothing accidental, nothing excessive.

Composition

Design with intention.

Layouts, interactions, and visuals are crafted with clarity, restraint, and purpose. Nothing accidental, nothing excessive.

Launch

Your product to the world.

We refine, build, and launch. Ensuring the final experience feels complete, confident, and ready to evolve.

Launch

Your product to the world.

We refine, build, and launch. Ensuring the final experience feels complete, confident, and ready to evolve.

Playground

Playground

Design grid is an archive of old explorations across brand, web, and app design. Concepts we tested, pushed, and sometimes left behind, but all of them played a role in refining our craft

Design grid is an archive of old explorations across brand, web, and app design. Concepts we tested, pushed, and sometimes left behind, but all of them played a role in refining our craft

Play