Soni labs Studio®_
Soni labs Studio®_
Soni labs Studio®_
Soni labs Studio®_
Soni labs Studio®_
Soni labs Studio®_
Soni labs Studio®_
Soni labs Studio®_
Soni labs Studio®_
Soni labs Studio®_
Soni labs Studio®_
Soni labs Studio®_
Soni labs Studio®_
Soni labs Studio®_
Soni labs Studio®_
Soni Labs is a design &
digital experience studio
build to help founders
& teams
(About our studio)
(scroll to explore)
(scroll to explore)
(About the studio)
We work with startups, founders, product teams, personal brands, and scale-ups who care about clarity, positioning, and long-term relevance. Our work has helped business generate over $50 million US dollars, improve website conversion rates, reduce bounce rates, increase product sign-ups with better UX flows, and shorten the time it takes customers to make confident decisions.
(About the studio)
We work with startups, founders, product teams, personal brands, and scale-ups who care about clarity, positioning, and long-term relevance. Our work has helped business generate over $50 million US dollars, improve website conversion rates, reduce bounce rates, increase product sign-ups with better UX flows, and shorten the time it takes customers to make confident decisions.
We work with startups, founders, product teams, personal brands, and scale-ups who care about clarity, positioning, and long-term relevance. Our work has helped business generate over $50 million US dollars, improve website conversion rates, reduce bounce rates, increase product sign-ups with better UX flows, and shorten the time it takes customers to make confident decisions.
We work with startups, founders, product teams, personal brands, and scale-ups who care about clarity, positioning, and long-term relevance. Our work has helped business generate over $50 million US dollars, improve website conversion rates, reduce bounce rates, increase product sign-ups with better UX flows, and shorten the time it takes customers to make confident decisions.
(About the founder)
(About the Founder)
(About the Founder)
Sony Lab is led by me, Samuel Irinyemi, a multidisciplinary designer, focused primarily on product design, with over a decade experience working across brand, web, and digital products. I have worked with companies based in Australia, United States, Nigeria, United Kingdom, Singapore, and Dubai. That exposure has shaped how I think about design across different cultures and markets.
Over the years, I have contributed to projects in sports, fintech, education, SaaS, childcare, and Healthcare, including organisations whose combined valuations exceed $850 million USD. These experiences taught me to see design beyond aesthetics and focus on what truly moves business forward.
Over the years, I have contributed to projects in sports, fintech, education, SaaS, childcare, and Healthcare, including organisations whose combined valuations exceed $850 million USD. These experiences taught me to see design beyond aesthetics and focus on what truly moves business forward.
Who We Work With
Who We Work With
Founders scaling beyond their first customers
Founders scaling beyond their first customers
Startups preparing for serious growth
Startups preparing for serious growth
Business repositioning for better clients
Business repositioning for better clients
Product teams fixing drop-off and low conversions
Product teams fixing drop-off and low conversions
(About our studio)
I created Sony Lab to help business turni deas into measurable results, clearer positioning, stronger customer trust, and digital experiences that directly support revenue growth.
Our Processes
Discovery
Understanding before execution.
We study your product, audience, and context before any design decisions are made. This is about understanding the story beneath the surface.
Discovery
Understanding before execution.
We study your product, audience, and context before any design decisions are made. This is about understanding the story beneath the surface.
Direction
Defining the path.
Insights are shaped into strategy, structure, and a clear creative direction that guides the work from start to finish.
Direction
Defining the path.
Insights are shaped into strategy, structure, and a clear creative direction that guides the work from start to finish.
Composition
Design with intention.
Layouts, interactions, and visuals are crafted with clarity, restraint, and purpose. Nothing accidental, nothing excessive.
Composition
Design with intention.
Layouts, interactions, and visuals are crafted with clarity, restraint, and purpose. Nothing accidental, nothing excessive.
Launch
Your product to the world.
We refine, build, and launch. Ensuring the final experience feels complete, confident, and ready to evolve.
Launch
Your product to the world.
We refine, build, and launch. Ensuring the final experience feels complete, confident, and ready to evolve.
Playground
Playground
Design grid is an archive of old explorations across brand, web, and app design. Concepts we tested, pushed, and sometimes left behind, but all of them played a role in refining our craft
Design grid is an archive of old explorations across brand, web, and app design. Concepts we tested, pushed, and sometimes left behind, but all of them played a role in refining our craft
Play